Boat City is a family-owned New Zealand marine dealership with 60+ years in business and more than 200 years of combined staff experience. With Auckland Marine Centre as our sister branch, we operate two North Island sites helping Kiwis choose the right boat, repower with confidence, and stay on the water.
Our multi-building showroom on Old State Highway 1, Kapiti Coast features 60+ boats on display (indoors and outdoors), from the latest releases to a large range of quality used boats and outboards. We partner with leading NZ builders — Senator Boats, Kiwi Kraft, McLay, Fi Glass, Reflex, Legacy — and we stock Yamaha and Mercury outboards on site for package deals and demos.
Since the doors opened in 1962, our simple philosophy has kept Boat City at the forefront of the industry, we are still leading by example.
We can, with confidence, state if you have looked at a brand then so have we. So if we do not have it there is a reason - as we have strict criteria for all brands we stock so we can offer you:
Why Boat City
Boat City — trusted by Kiwi boaties for over 60 years.
We partner with leading NZ builders: Senator Boats • Kiwi Kraft • McLay • Fi Glass • Reflex • Legacy
…and more, including Buccaneer, Flyfin, Challenger and a range of roll-up inflatables.
One Stop Fishing And Chandlery Shop
Need kit? Visit one of the largest fishing & boating accessories stores in the lower North Island for electronics, safety, chandlery, tackle and trailer gear — with friendly advice so you get it right first time.
Service Centre
When it’s time for servicing, our workshop is a fully qualified Yamaha & Mercury Service Centre. From scheduled maintenance and diagnostics to repowers and pre-trip checks, our technicians work with the latest tools, genuine parts and practical know-how.
Our staff also have their own specialist fields in Electrical, engine reconditioning and boat building.
Total Product Satisfaction
Our promise to you as our customer is what we offer...
